PhotoCen Brand & Logo

The PhotoCen logo represents our AI-first imaging platform. Please follow these guidelines when using our marks in press, partner pages, integrations, and presentations.

Downloads

Official brand assets

Use the versions below in your designs. Each file is provided as a scalable SVG so it stays crisp at any resolution.

PhotoCen icon PhotoCen

Full logo

The primary PhotoCen lockup — the icon paired with the PhotoCen wordmark rendered in Inter Bold with our brand gradient. Use this by default in headers, partner listings, and press coverage.

PNG SVG
PhotoCen icon

Icon (symbol only)

The PhotoCen camera mark without the wordmark. Use in avatars, app tiles, square social images, and any tight space where the full lockup would not fit.

PNG SVG ICO
PhotoCen

Wordmark (text only)

The word PhotoCen set in Inter Bold 800 with our Iris → Royal Purple gradient. Use when the icon is already present nearby, or when the icon would feel redundant.

Typography specs
Favicon (preview) SVG
Favicon PNG PNG
Favicon ICO ICO

Favicon

Rounded circular mark optimized for browser tabs, bookmarks, and PWA install icons. Provided in SVG, PNG, and ICO for maximum compatibility.

SVG PNG ICO
Typography

Typography specs

Use these values whenever you set the PhotoCen wordmark in UI, marketing, or partner materials.

Typeface
Inter — Inter, -apple-system, BlinkMacSystemFont, Segoe UI, sans-serif
Weight
800 (Extra Bold) for the wordmark lockup
Letter spacing
-0.01em tracking (tight, not negative enough to collide)
Colour treatment
Iris → Magenta gradient (same as site brand): CSS uses linear-gradient(135deg, var(--primary), var(--secondary)) with background-clip: text and transparent fill for the wordmark.
Web font
Load Inter from Google Fonts (or your app’s existing font stack). Do not substitute another geometric sans unless PhotoCen brand approves an exception.
PhotoCen

Sample wordmark at display size — scale proportionally; do not stretch or change aspect.

Minimum sizes

Keep it legible

Below these minimum sizes our marks lose detail and clarity. Choose the smallest version that still reads clearly in your layout.

Full logo
Full logo minimum size PhotoCen
Min width: 120 px
Digital. 32 mm in print.
Icon
Icon minimum size
Min size: 24 px
Square placements, avatars.
Wordmark
PhotoCen
Min width: 100 px
Use full logo below this size.
Clear space

Give the logo room to breathe

Always maintain a minimum clear space equal to the height of the icon on all four sides. Never let text, images, or edges enter this zone.

Clear space
PhotoCen icon PhotoCen
Usage rules

Do's and don'ts

These rules keep the PhotoCen brand consistent and recognizable everywhere it appears.

Do

  • Use the official SVG files from this page.
  • Place the logo on clean, uncluttered backgrounds.
  • Respect the minimum clear space around the mark.
  • Scale the logo proportionally.
  • Use the icon-only version in tight or square spaces.

Don't

  • Don't recolor, outline, or re-skin the logo.
  • Don't stretch, skew, rotate, or distort the mark.
  • Don't add drop shadows, glows, or 3D effects.
  • Don't place the logo on busy photos without a solid backdrop.
  • Don't recreate the wordmark in another typeface.
Color palette

Brand colors

Our gradient runs from Iris to Royal Purple. Use these exact values anywhere you reproduce PhotoCen brand color.

Iris
#667EEA
Royal Purple
#764BA2
Magenta Accent
#EC4899
Ink
#0F172A

Need a different format, print-ready vector, or usage approval?

Our team is happy to help with press, partnership, and integration requests.

Contact Brand Team